Robert Rumfelt’s career began with a college internship at an ABC-TV affiliate, launching him into several years of work in commercial television and radio. During this time, he produced commercials and delivered live sports play-by-play—experiences that sharpened his storytelling skills and honed his ability to engage audiences. These same skills now underpin his signature approach to designing training that truly connects with learners.

Building on that foundation, Robert transitioned into workforce development, where he has since led training initiatives for major companies across aerospace, manufacturing, and technical sectors. His impact in the field has been recognized with a global nomination for excellence in training leadership.

But in recent years, Robert noticed a troubling shift: in many industries, training was no longer viewed as a strategic asset. Budgets were being cut, and programs were being dismissed as cost centers rather than performance drivers.

This led to an epiphany.

Reflecting on his own track record—where well-crafted training consistently delivered measurable gains in safety, retention, and operational efficiency—Robert realized that the problem wasn’t training itself. The real issue was ineffective training: low-engagement presentations, outdated methods, poor planning, and a disconnect between training and business goals.

Rather than accept the decline of workforce development, Robert acted. He founded Winning Cultures with a clear mission: to help organizations improve training engagement, modernize their training strategies, reduce costly turnover, and unlock the full potential of their people—often at a fraction of the cost that companies were wasting on underperforming programs.

Robert believes training should be bold, measurable, and tailored to how people learn today—not how they learned two decades ago. His approach blends business strategy, immersive technology, and decades of experience in what truly moves the needle in workforce performance.